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Diposting oleh B A 7 0 E Y di 9:40 AM

Changing Assumtions in Strategic Marketing Thinking
OLD STRATEGIC MARKETING
  • Marketing department does the marketing
  • Marketer focuses on “interruption” marketing
  • Marketing focuses on acquiring new customers
  • Marketing focuses on immediate transactions
  • Marketing expenditures are viewed as expenses
NEW STRATEGIC MARKETING

  • Marketing integrates the work of exploring ,creating, & delivering customer value
  • Marketer focuses on “permission” marketing
  • Marketing focuses on customer retention & loyalty building
  • Marketing focuses on capturing customer lifetime value

  • Many marketing expenditures are viewed as investments


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