WRITING STRESS
- Deadline Shorter
- The more advance technology the faster business movement
2. Unclear thinking
- Clear thinking is clear writing
3. Like God: Create something from nothing
- Face blank paper or computer screen
4. First time is always difficult
- Physically and mentally terror
5. Inspiration is not like bulb
- You can turn on or off as you want
6. Quantity VS Quality
- Assignment
WRITING WITHOUT STRESS
A. Relax
- Do something that make you fill good
a. Drink a cup of coffee
b. Watch movie
c. Make phone call
d. Chatting
B. Do Nothing
- If you doubt
- If you get stuck
- Any place
- Crowd
- Silent
- Office
- Library
- Morning
- Evening
- After getting sport
- Can be learned
- Can become Rosihan Anwar
- Can just a good writer
HOW TO START
- Follow Writing Process
- Planning-Writing-Editing
2. Writing is Skill
- Can be learned
- Can become Rosihan Anwar
- Can just a good writer
3. Just Writing What is in Your Head
4. Making Outline or Summary
5. More exercise
Changing Assumtions in Strategic Marketing ThinkingOLD STRATEGIC MARKETING
- Marketing department does the marketing
- Marketer focuses on “interruption” marketing
- Marketing focuses on acquiring new customers
- Marketing focuses on immediate transactions
- Marketing expenditures are viewed as expenses
- Marketing integrates the work of exploring ,creating, & delivering customer value
- Marketer focuses on “permission” marketing
- Marketing focuses on customer retention & loyalty building
- Marketing focuses on capturing customer lifetime value
Many marketing expenditures are viewed as investments
BUSINESS PLANS
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to succes
2.0 Company
2.1 Company ownership
2.2 Start-up summary
2.3 Company Locations and Facility
3.0 Products and Services
3.1 Product and Service Description
3.2 Competitive Comparation
3.3 Sales Literature
3.4 Fulfillment
3.5 Technology
3.6 Future Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment
4.2.1 Market Needs
4.2.2 Market Trends
4.2.3 Market Growth
4.3 Service Business Analysis
4.3.1 Business Participants
4.3.2 Distributing a Service
4.3.3 Competition and Buying Patterns
4.3.4 Main Competitors
5.0 Strategy and Implementation Summary
5.1 SWOT Analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2 Strategy Pyramid
5.3 Value Proportion
5.4 Competitive Edge
5.5 Marketing Strategy
5.5.1 Positioning Statement
5.5.2 Pricing Strategy
5.5.3 Promotion Strategy
5.5.4 Distribution Strategy
5.5.5 Marketing Programs
5.6 Sales Strategy
5.6.1 Sales Forecast
5.6.2 Sales Programs
5.7 Strategic Alliances
6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Management Team Gaps
6.4 Personnel Plan
7.0 Financial Plan
7.1 Start-up Funding
7.2 Important Assumptions
7.3 Key Financial Indicators
7.4 Break-even Analysis
7.5 Projected Profit and Loss
7.6 Projected Cash Flow
7.7 Projected Balance Sheets
7.8 Business Ratios
7.9 Valuation
7.10 The Investment Offering
7.11 Use of Funds
7.12 Payback (end)
from : all informations
